Marketing Manager

Madison, WI

Ideal Builders is a growing commercial construction firm working to build best-in-class projects in the greater Madison area while building partnerships and relationships throughout our community.

We are seeking a Marketing Manager to help execute Ideal Builders’ marketing and growth strategies to build strong client, community, and industry relationships to achieve the organization’s goals.

You will have the opportunity to grow, contribute ideas, and raise the bar while having fun!

Essential job duties

Ensure effective RFP and proposal management to win project work:

• Manage, develop and assist the proposal process from kick-off to interview, including creating proposals, presentations, securing materials, and being a part of Ideal Builders’ team in their roles to win work for the company
• Coordinate interview preparation and assist Ideal Builders’ team members to successfully secure projects through the interview process
• Stay current on presentation methods, trends, and technology
• Ensure the development and execution of proposals meet Ideal Builders’ quality standards
• Continuously update essential proposal components to ensure alignment with Ideal Builders’ evolving brand
• Research and secure opportunities for Ideal Builders’ team members to share their expertise with target audiences

Create and maintain results-focused branding and marketing efforts that support customer growth and retention:

• Maintain and manage web-related presence, such as website, social media
• Create and maintain advertisements and printed collateral such as brochures, etc
• Develop, implement, and maintain marketing plans for all branding, design, and marketing campaigns to increase revenue in key markets
• Maintain existing annual marketing budget
• Ensure marketing strategies, branding, and marketing materials (digital and physical assets) accurately align and reflect the company’s values
• Monitor and manage the brand of Ideal Builders as needed to maintain premium builder status, which accurately reflects Ideal Builders’ professional capabilities
• Coordinate and direct the scope of work with specialized consultants such as marketing consultants, freelancers, photographers, and media relations to ensure the highest quality of results are being delivered
• Manage and maintain Ideal Builders’ brand image in all social spaces
• Work with project teams and clients to plan and implement community events which celebrate key milestones of construction projects including groundbreaking, topping out and ribbon-cutting ceremonies, signage etc
• Plan and help execute Ideal Builders’ staff attendance at community events, charity events, and trade events including targeted networking assignments
• Conduct client, brand, and market research in support of business development activities that increase revenue in key markets for new marketing verticals
• Research and secure opportunities for Ideal Builders’ teams to participate and present to potential clients at industry events and conferences
• Maintain favorable working relationships with the media and social communities
• Serve as the primary point of contact with the media and ensure that all company promotional activities receive maximum exposure and consistent messaging

Contribute to the company’s growth efforts to secure work by:

• Direct prospecting activities, including but not limited to, developing and distributing prospecting reports, tracking prospects, and following up on prospecting activities
• Direct client and competitive alerts are established and active
• Review alerts to ensure quality data is collected; make recommendations for change when necessary
• Assist with Ideal Builders’ CRM system
• Participate in direct contact with clients and prospects
• Use applicable AI resources and future AI initiatives

PLEASE SUBMIT YOUR RESUME!

PHYSICAL REQUIREMENTS AND WORK ENVIRONMENT

• Physical Requirements: Primarily sedentary work
• Physical Activity: Primary working position—sitting, with occasional standing, walking, stooping, crouching, and kneeling; frequent reaching, carrying, lifting, pushing, pulling, grasping, typing, talking-speaking clearly, hearing-conversation, and seeing-near
• Work/Environmental: Moderate noise level consistent with an office environment
• Personal/Physiological: Interaction with people, working around people, planning of activities, making judgments in emergency situations, frequent changes in duties and volume of work, intra-organizational communication

REQUIRED EDUCATION AND EXPERIENCE

• Bachelor’s Degree in Business Administration, Marketing, Public Relations, Communications, or related field, or equivalent experience required
• Progressive marketing experience is required
• Previous experience developing and implementing brand and marketing plans is required
• Previous experience in CRM management is preferred
• Previous experience with public relations is preferred
• Previous experience in business development strategy and execution is preferred
• Previous experience working for a general contractor is preferred
• Previous experience in RFP management is preferred

knowledge, skills and abilities

• Knowledge of, and ability to apply, marketing principles is required
• Knowledge of design and branding is required
• Knowledge of conversion and analytic tools is required
• Extensive experience with various Marketing software and outsourced resources is required
• Exceptional strategic planning skills and ability to create implementation plans is required
• Demonstrated change management skills are required
• Strong attention to detail is required
• Business acumen is required
• Ability to anticipate the needs of the business is required
• Demonstrated enthusiasm for the culture that Ideal Builders has created
• Excellent communication skills, including listening, writing, and speaking is required
• Outstanding interpersonal relationship building and coaching skills are required
• Ability to practice a high level of confidentiality is required
• Advanced Microsoft Office skills required
• Must have the ability to work within a team, fostering teamwork and trust
• Possess excellent time management and organizational skills
• Must be capable of handling multiple assignments concurrently

BENEFITS

• Competitive Compensation
• Health Insurance
• Life and Disability Insurance
• Dental Insurance
• Paid Time Off
• 401k
• Profit Sharing
• Incentivized Employee Referral Program
• Company-paid Uber Account
• Company-sponsored Team Outings and Events

Ideal Builders, Inc. is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status.