Beam Smile

Madison
Partner: Green Curve Studio
Size:1,200
Beam is a unique boutique-style orthodontics office located in Hilldale Mall that specializes in Invisalign® and also provides basic teeth cleaning and whitening services. The biggest challenge for this project? The space itself: a long, narrow structure affectionately dubbed "the bowling alley" that required employees to engage in something resembling a well-orchestrated dance as they worked around each other. One of our goals was to make the space seem bigger, which we accomplished via design elements like curved title pod walls. Another challenge centered on scheduling and phasing; because of the tight quarters, this required careful orchestration to complete the project without a hitch.