Beam Smile

PROJECT OVERVIEW

Beam is a unique boutique-style orthodontics office in Madison’s Hilldale Mall that specializes in Invisalign® and provides teeth cleaning and whitening services. The space itself: a long, narrow structure affectionately dubbed “the bowling alley.” One of our goals was to make the space seem more prominent, which we accomplished via design elements like curved title pod walls. Another challenge centered on scheduling and phasing; the tight quarters required careful orchestration to complete the project without a hitch.